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Makeover of the Cogedim
Logement website
Novacom is highlighting sustainable development as part of Cogedim Logement’s corporate values with the makeover of the company’s website. A more dynamic design energizes this high-end real estate portal where visitors can now automatically personalize the content of the home page by choosing one of the 5 available regions. New search functionality and a new presentation of featured developments reaffirm Cogedim's commitment to the new era of customer-focused relationships.
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Video presentation for ecommerce
store Siandso.com
Siandso, an online shop devoted to the creation of original and one-of-a-kind products, asked Novacom to come up with a video to promote its website. Combining animation and voice-over techniques, the video is a fun and informative look at all the services and advantages that the shop offers. To attract visitors who are interested in buying and selling creative products, the video is built around four keywords: ease of use, visibility, effectiveness and freedom.
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Video presentation for Accorhotels.com’s
new reservations channel
To get the word out about its newly revamped search function and reservations channel, Accor Hotels called on Novacom to produce a video spotlighting these new features. Combining both instructional and event-based approaches, the video introduces the new reservations channel by focusing on four themes: searching, the hotels list, maps and hotel descriptions.
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Launch of Cogedim's
"Paris 7 Rive Gauche" Project
For the launch of the ambitious “Paris 7 Rive Gauche” project, developer Altarea Cogedim wanted to create a real event. Novacom developed a rich-media site blending 3D, flash animations, an interactive map, videos and a virtual tour. Novacom is also handling the launch campaign (email, transparent flash, banners, skinning).
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Online advertising
Icade Immobilier Neuf
To promote Icade’s new commercial site focused on new real estate developments, Novacom designed a business awareness campaign for the developer using video-based advertising, developing the media plan, creating and producing the video, monitoring the campaign daily, and analyzing the statistical outcome.
This campaign was distributed over a large group of regional press sites from the 3rd to the 30th of May. Designed first and foremost to provide visibility to the advertiser, this campaign generated very high click rates.
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Web Marketing
Cogedim Logement
To reinforce Cogedim’s positioning with a top-of-the-line online real estate web site. In 2006, a real estate portal was created with substantial content (text, video, animation, photos, maps) to identify prospects and put them in contact with the sales force. Management of recruitment campaigns, running the site, etc.
Named best site (V2) in the industry at the 7th edition of the Internet Awards for Construction and Real Estate in 2008. Best Newsletter 2009.
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Launch
+ le Cube – Groupe Canal
Novacom created a site with extensive rich media content, and a unique navigation system to highlight the functionalities and richness of the product. A fun way to learn about the product to encourage sales or modifying subscriptions. For lucky owners, an interactive show that + le Cube receives, to install and explore all the rich features of the decoder.
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Customer Relations
Société Générale
To assist users when Société Générale’s online banking site underwent changes, and help them adapt to the new version. A teaser announcing the new site for Société Générale customers, a demonstration introducing and explaining the site’s new functionalities, banners, webmail, etc. to get the word out on the new site.
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Consulting and Online Quotes
Maaf
To present a supplemental health offer proactively and dynamically, strongly underscoring the benefits of the product in order to spur customers to action and increase demand for online quotes. Created a VIPI where Maya offers advice and give specific examples. She invites you to request a free quote and provides assistance throughout the simulation.
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Commercial Showrooms
Dassault Systèmes: "Industrial Equipment" and "Energy"
Immerse prospects in their professional world, in real-time 2D and 3D, in order to walk them through an exploration of offerings from Dassault Systèmes and to encourage them to establish a relationship with the company. Online, CD and DVD, in 14 languages.
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Internal Communication
Thales – launching a new intranet portal in Europe
Launching the new “People Online” intranet portal to replace a paper-based campaign. A great success, roll-out to other divisions of Thalès Australia.
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Novacom Agency is the architect of your digital strategies.
Its advisers, with extensive and constantly updated experience in online and multimedia practices, help you in your search for relevance and effectiveness for your interactive solutions. Novacom Agency analyzes your needs (traffic, leads, reputation, etc.) and outlines your digital presence for the long term.
Each sector has its formulas:
Automobile – Bank Insurance – Real Estate – TMT (Telecommunications, Media, Telecommunications), these are sectors that are highly active in new media, where we have been working for several years and have built up a strong foundation of expertise, a foundation that enables us to explore new worlds.
What path are you offering your customers?
By controlling the entire interactive marketing chain, we can assist you in the design and development of your solutions. What role and what goals (KPI) do you have? For what relational actions? How does that fit into your media budget? What impact does it have on your business and IT systems?
Everything's measured by our media products!
Whether you’re recruiting, building customer loyalty, increasing your sales or developing your reputation, we advise you on your web marketing plan (management and analysis of your online media plans) and create your Internet solutions to match your goals and targets (banners, email, minisites, landing pages, drawings for prizes, viral marketing, video, Web 2.0, etc.).
Saying less, but saying it well.
The Internet is not a place where you simply store or display your content. How do you define an editorial charter focused on Internet users? How do you direct editorial content and optimize it for your organization? We assist you in choosing the right words, key images and effective animations.
Measure – Analyze – Optimize
What is the behavior of the visitors to my website? How can I increase my conversion rates? How are my emarketing campaigns performing? We work with you to build detailed dashboards, to make real tools you can use to steer your efforts.
Because your media solutions are living things that require care
Hosting, corrective maintenance, changes over time, technological adaptations – our teams can monitor your solutions on a daily basis, anticipate needs and react accordingly.
